The single source of truth for the BackOffice brand — for our team, partners, and press. Every logo placement, color choice, headline, post, and video should trace back to a rule on these pages.
Real operations software, within reach of every team.
Running a business shouldn't require five SaaS bills, a consultant, or a development team. BackOffice lets any operator build the software their company runs on — CRM, helpdesk, inventory, finance, HR — in minutes, not months. One workspace. One bill. Software that fits the business, not the other way around.
Every campaign, page, and pitch leads with one of these. They're ordered — lead with #1 for every new audience, and go deeper as they engage.
The strongest hook, always with the math: "$125/user of SaaS for $29/user." Concrete numbers, never vague "all-in-one" claims.
Templates and AI take an operator from idea to a running workspace in one session — versus months of consulting on legacy suites.
Not a Zapier, not a wrapper. A first-class workspace with its own data model, permissions, audit log, and APIs — and your data always exports.
Our AI operates on the workspace — designs entities, ingests files, answers data questions. It's a tool, not a chat sidebar.
Every workspace gets its own Postgres schema and database role. Full isolation is the compliance story, told plainly.
The mark, the lockup, clearspace, minimum sizes, light and dark variants, misuse, and downloadable assets.
Open chapter →The teal–aqua gradient, the full palette with hex and usage, proportions, and accessibility contrast rules.
Open chapter →Inter and JetBrains Mono: the scale, weights, tracking, and the rules that keep headlines unmistakably ours.
Open chapter →Mission, tagline, the one-liner by audience, tone principles, banned words, naming rules, and boilerplate copy.
Open chapter →How the brand lands on the website, in the product, on social posts, in email, and in presentations.
Open chapter →Screenshot standards, photography direction, the two approved video styles, and motion principles.
Open chapter →Using the brand in a partnership, article, or integration? Grab the assets, follow the chapters, and reach out if anything's unclear.