Our imagery has one job: make the product feel real. Real screens, real data shapes, real stories — and never a stock handshake in sight.
Capture the actual product — never a redrawn approximation. Light theme by default; dark theme when the surrounding surface is dark.
Populated workspaces with plausible names, sums, and stages. Never lorem ipsum, never "Test 123", never an empty state unless the empty state is the feature.
Browser-bar frame with the three dots and an app.bo.ge URL, 14px radius, large soft shadow, on white or Surface 2. No tilted 3D perspective mockups.
Show the widget or table the copy talks about, not the whole app. If a viewer can't tell what to look at in one second, crop tighter.
Every ad is either a story or a beat. The generic screen-recording with a stock voiceover reading feature names is explicitly banned — if a video could belong to any SaaS company, it's not ours.
A narrative with a protagonist — an operator with a name, a problem, and a morning that goes wrong before the product makes it right. Voiceover with character (warm, specific, human), product shots woven into the story, emotion before information.
Bold Inter typography cut hard to the music — short punchy claims, numbers doing the arguing, product flashes between beats. No voiceover needed; rhythm carries it. Night background, gradient on the payoff line only.
Record the voiceover and pick the track before composing. Scenes are timed to real audio lengths — never stretched to fill, never cut mid-word.
Most feeds play muted. Every spoken word is captioned in Inter Semibold; the video must work with the sound off.
Every video closes the same way: Night background, the lockup, the tagline, and backoffice.llc in JetBrains Mono. Two seconds minimum.
Modern and rhythmic, never epic-trailer bombast. Sound effects only where they land on an action — a click, a cash-drawer, a notification.
UI transitions run 150–250ms with standard easing. Hovers lift 2–3px with a soft shadow. Nothing bounces, spins, or overshoots.
The teal and aqua background glows may drift slowly on hero and dark surfaces — ambient, never pulsing, never demanding attention.
Things move because they changed state — appeared, completed, failed — not for decoration. Respect reduced-motion preferences everywhere.